Influenced by the novel coronavirus pneumonia epidemic situation, the sports industry in our province has encountered hitherto unknown huge impact. In the face of severe situation, many departments of Guangdong Province jointly issued "warm enterprise" measures. In March 20th, novel coronavirus pneumonia epidemic situation was issued in Guangdong, and some policies and measures to promote the healthy and healthy development of cultural tourism and sports industry and expand market consumption were issued. Novel coronavirus pneumonia, the 24 day, the Guangdong provincial Party Committee Propaganda Department, the Guangdong provincial culture and Tourism Department, and the Guangdong Sports Bureau jointly issued the notice on Issuing the "policy measures to actively respond to the new crown pneumonia epidemic situation and promote the healthy and healthy development of the cultural tourism and sports industry and expand market consumption".

In order to resolve this crisis, we must go deep into the industry and understand the status quo in addition to the awesome policy measures. Therefore, the novel coronavirus pneumonia epidemic investigation on sports industry in Guangdong province was launched by Guangdong Sports Bureau, and the sports enterprises in Guangdong were thoroughly investigated by questionnaires, and the industry problems were accurately reflected through detailed data.

11 days "bottom" 21 cities

Direct attack on the affected pain points of the industry

Novel coronavirus pneumonia is responsible for helping to solve the practical difficulties and problems of enterprises in Guangdong Province, helping enterprises to relieve their worries, providing references for enterprises' investment, providing basis for the development of industries, and providing support for government decision-making, the Provincial Sports Bureau's responsible person said.

In order to ensure the scientific, accurate and authoritative results of the investigation, Guangdong Provincial Sports Bureau specially entrusts Guangdong Academy of modern social evaluation science to carry out questionnaire and other forms of investigation around the impact of the epidemic on sports related industries, response strategies, development needs, etc. It is reported that the Provincial Sports Bureau carried out the 11 day investigation on March 23 in order to grasp the affected situation of the industry as soon as possible.

Guangdong Academy of social assessment conducted the survey by means of SMS invitation and telephone interview from 305 enterprises / legal entities selected from the list of Guangdong sports industry units by directional and random sampling. The enterprises participating in the questionnaire survey are all over 21 cities in Guangdong, among which Guangzhou, Shenzhen, Dongguan, Foshan, Huizhou and other Pearl River Delta city sports industry enterprises are more active. These enterprises involve 11 major categories and all middle categories of sports industry, among which the three major categories are sports competition and performance activities, sports goods and related product manufacturing, sports goods and related product sales, leasing and trade agency.

The above figure shows the classification of enterprises / units involved in the survey.

The above table shows the distribution of enterprises in each city

Business revenue is not optimistic

Time to get back on track

    Most companies were busy fighting the epidemic in the first quarter, and their revenue was not optimistic. The survey found that 19.59% of the enterprises participating in the survey achieved the same turnover as last year in the first quarter, and the rest of the enterprises' turnover decreased to varying degrees compared with the previous years. Among the enterprises with decreased turnover, nearly 50% of the enterprises decreased by 80%.

The above figure shows the operating income of the enterprises / units participating in the survey in the first quarter.

 At present, although the domestic epidemic situation has been effectively controlled, the situation of the spread of foreign epidemic situation has deteriorated dramatically. The prevention and control of input from external sources and the prevention and control of diffusion from internal control have become the top priority of the current domestic epidemic prevention and control, and the impact on the sports industry with the majority of gathering activities still exists. We know from the enterprises participating in the questionnaire that 39.19% of the enterprises / units cannot expect to return to normal business hours. Another data shows that 74.66% of enterprises' capital reserves can be maintained within three months. It is particularly urgent for enterprises to return to normal operation healthily.

 On the other hand novel coronavirus pneumonia was 0 of the employees involved in the questionnaire survey, while over 50% of the enterprises thought that they could resume their work in May and beyond. The rest of the enterprises thought that they could complete the business before May.

Recovery trend

Enterprises benefit from policies in place

The above figure shows the arrival rate of employees of the enterprises / units that have returned to work in the survey.

     Under the crisis, the sports enterprises in our province also show the courage to be the first and full of innovative spirit. They look for business opportunities in the crisis, combined with new Internet technology and more scientific enterprise management, many enterprises have gained new strength to resist the impact of the epidemic, and more enterprises have taken new steps of transformation and development. From the survey results, most enterprises take measures to actively respond, 38.51% of them develop online business, 38.18% of them carry out staff rotation work, and try to reduce the human cost. 3.31% of enterprises alleviate the cash flow pressure through financing and loans.

The above figure shows the response of enterprises / units involved in the investigation.

    Relevant measures issued by the government have also played a positive role in the resumption of sports enterprises. Statistics show that 70% of enterprises / units have enjoyed phased social security fee relief and other policies. It is understood that on February 28, Guangdong has issued the opinions on the implementation of stage relief of social insurance premiums for enterprises, taking five measures of "exemption, reduction, extension, postponement and insurance", and stage relief of social insurance premiums for enterprises. Among the sports enterprises that benefited from this, 71.62% of them obtained the stage exemption of social insurance premiums, 35.14% of them obtained the stage exemption of enterprise / unit value-added tax and additional tax, and 33.11% of them obtained the reduction of enterprise / unit value-added tax and income tax.

The government and the enterprise work together with full confidence

Transformation and reform to meet opportunities

        In the face of the crisis, Guangdong sports people hold a group to keep warm, work together with the government and enterprises, share the difficulties, and have full confidence in returning to work and production.

         More than 90% of enterprises / units have confidence in the development of sports industry after the epidemic. From the 296 sports enterprises / units participating in the survey, 68.24% of them have confidence in the development of sports industry, 25.00% of them are full of confidence, and only 6.76% of them have no confidence.

The above figure shows the confidence of the enterprises / units participating in the investigation in the post epidemic sports industry.

      Seventy percent of enterprises / units believe that after the epidemic, the sports industry will usher in favorable policies and industrial outbreaks. Most of the sports enterprises / units surveyed believe that there will be many positive changes in the sports industry in the future. Among the enterprises / units participating in the survey, it is believed that the sports industry will usher in a new round of favorable policies, accounting for 75.00%; it is believed that people pay more attention to health, and the sports industry will usher in a big outbreak, accounting for 71.28%; It is believed that the sports industry has the trend of small, few and refined products, paying more attention to the quality of sports and moving towards intelligent and online development, or it will give birth to new industries accounting for 36.82% and 36.15% respectively.

The picture above shows the changes of sports industry after the outbreak.

    We heard the aspirations of Guangdong sports enterprises from the survey results. They are brewing development in setbacks and seeking new momentum in the crisis. As the open letter from Guangdong Provincial Sports Bureau to the sports enterprises wrote: "when we are able to pull out the sinking day, it will be when all flowers are in full bloom. The epidemic will eventually pass, and Guangdong sports industry will usher in new opportunities for development. "

      According to the relevant person in charge of the Provincial Sports Bureau, this questionnaire survey provides an accurate starting point for formulating relevant measures and policies for the impact of the epidemic on the sports industry in our province, and is an important reference for the government departments to solve the current difficulties of enterprises efficiently and quickly. This investigation is not the end point of government and enterprise working together to overcome the difficulties, but the beginning.

   In the future, the Provincial Sports Bureau will speed up the introduction of a series of policies and measures to ensure the healthy development of the sports industry in our province. Including the implementation and increase of policy assistance to prevent a large number of enterprises from going out of business; planning the top-level design of sports industry development after the epidemic as early as possible; taking sports industry as one of the important means to stabilize the growth; encouraging the innovation and development of sports industry; encouraging enterprises to actively carry out self-help and take various measures to deal with the crisis. The Provincial Sports Bureau will send more positive signals to the industry and promote the recovery of sports industry in our province with practical actions.

Planning Guangdong Provincial Sports Bureau and Nanfang News Network

Written by Zhu Jiangwei of nanfang.com

Data Guangdong Sports Bureau and Guangdong Academy of modern social evaluation

Article translated from: official account of Guangdong Sports Fair